Empowering Microsoft Partners with Strategic Marketing
At Brand Accurate, we specialize in helping Microsoft Solution Partners, especially in Modern Work, Security, and other core solution areas scale more effectively through marketing, communication, and strong engagement with Microsoft itself.
We align your marketing with Microsoft’s go-to-market initiatives, tailor Microsoft collateral to your brand, help you create original content, and build the infrastructure to track and maintain relationships with Microsoft reps.
Our Expertise: Aligning with Microsoft's Solution Areas
Modern Work
We assist partners in promoting Microsoft 365, Teams, Viva, and related services by crafting compelling narratives that resonate with target audiences. Our strategies focus on showcasing how your solutions enhance productivity and collaboration in the modern workplace.
Security
Additional Solution AreasWhether your focus is on Business Applications, Azure, or Data & AI, we tailor our marketing strategies to align with Microsoft's solution plays, ensuring your offerings are effectively communicated to the right audience.
Additional Solution Areas
Whether your focus is on Business Applications, Azure, or Data & AI, we tailor our marketing strategies to align with Microsoft's solution plays, ensuring your offerings are effectively communicated to the right audience.
What We Do: Marketing + Microsoft Engagement
Custom & Co‑branded Collateral
Use Microsoft’s marketing resources (Smart Partner Marketing, etc.), but customize them so they reflect your brand voice, identity, and value‑proposition.
Original Content Development
Develop your organization’s own content (case studies, white papers, blogs, anecdotes from your projects) that communicates what makes you unique.
Connecting You with Microsoft Reps
We assist in facilitating introductions or leveraging existing Microsoft partner channels so you are known to the right reps in Microsoft aligned to your solution area.
Maintaining & Growing Microsoft Relationships
We build a repeatable process for follow‑ups, relationship health checks, co-marketing/co-selling opportunities; ensure you stay top of mind.
CRM Integration & Microsoft Rep Engagement Infrastructure
We help you set up processes and systems within your CRM to record, track, and segment your interactions with Microsoft representatives. This includes logging rep meetings, tracking follow‑ups, opportunity handoffs, co‑selling conversations. We define roles, responsibilities, stages, and KPIs for rep engagement so nothing slips through the cracks.
At Brand Accurate, when we bring on a new Microsoft Solution Partner, we follow a phased approach to ensure strong foundations, early momentum, and sustained growth.
Phase 0 – Discovery & Readiness
We audit the partner’s current situation: their marketing, content, collateral, CRM structure, and relationships with Microsoft reps. The goal is to understand gaps, set clear objectives, and define success metrics before moving ahead.
Phase 1 – Strategy & Infrastructure Setup
Our aim is to build out the systems and plans that will support effective co‑marketing and partner engagement: we design CRM workflows for tracking Microsoft rep interactions, establish content strategy (both customizing Microsoft collateral and creating original content), map the Microsoft rep ecosystem, and plan campaigns aligned with their key solution areas.
Phase 2 – Activation & Content Roll‑Out
Execution: we customize and launch collateral, produce original content, initiate outreach to Microsoft representatives, and begin tracking engagement and marketing performance.
Phase 3 – Refinement, Optimization & Relationship Building
We analyze what’s working, adjust messages and campaign formats, deepen Microsoft rep relationships through regular check‑ins and co‑marketing/co‑selling opportunities, and ensure follow‑ups are logged in the CRM.
Phase 4 – Scaling & Sustained Growth
Our objective is to help the partner scale these efforts: expanding campaigns, empowering internal teams, automating processes, and holding periodic reviews to evolve the strategy as Microsoft’s priorities change, ensuring long‑term value and continued alignment.